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As we barrel into the year’s busiest shopping time, brands are gunning for a coveted spot on holiday wish lists. Pitching the right way to the right publications is critical if you want to secure your place on this year’s list.
We all want to feel confident in the products we’re buying, especially when it’s a gift meant to reflect our intentions. We wouldn’t want to send our top client a clunky gadget that gets tossed in the trash. If you’re anything like me, I want my gifts to be unique and lasting, so much so that they become a staple item in the recipient’s life. I’ve personally relied on gift guides for inspiration and recommendations for years because I’m confident that the products have been tested and evaluated by the trusted editors of my