September 4, 2020

Hint: Targeting emotions is key.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.

4 min read

Opinions expressed by Entrepreneur contributors are their own.

Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize to unlock this. With so many competing causes and companies, much of it can feel like white noise. Fortunately, thanks to today’s social media accessibility, it’s easier than ever to get shares and more eyes on your cause’s content. A recent report by Statistica found that 95 percent of young adults follow a brand online. Social media isn’t just for friends and social engagements anymore. 

Achieving virality is quite random, but there are a few that can get you closer.

Brokerages are not the only ones to latch on to the global diversification theme. on Thursday announced its first dedicated global feeder fund Axis Global Alpha Equity Fund of Fund, an open ended scheme that will invest in Schroder International Selection Fund Global Equity Alpha (SISFGEA). This is the third scheme from the Axis MF stable after Axis Growth Opportunities Fund and Axis ESG Equity Fund that provides exposure to global equities.

SISFGEA, managed by the Schroders Global Equities team based in London, uses a bottom-up approach to pick quality growth companies that offer a sustainable competitive advantage but are currently mispriced. The scheme has given year to date returns of 13.5 per cent and three-year annualised returns of 10.7 per cent, according to Morningstar.

The fund house believe that the time is right for Indian investors to

6 min read

Opinions expressed by Entrepreneur contributors are their own.

has fast become an essential part of the ecommerce world. According to a report from eMarketer, 36 percent of internet users say social networks are as important as any other information source when making decisions about buying a product. Forty-five percent say their mobile device is now their most important shopping tool.

Luxury products aren’t immune to these changing trends. The visual nature of and Instagram make it easier for to communicate their premium status and reach the audiences most likely to buy.

While many of the principles of selling products on social media are universally applicable, there are a few factors that those selling luxury products should be especially mindful of.

1. Use visually distinctive product photography

While this tip may not be unique to luxury products, it is one

Route Mobile, a cloud communications service provider, will launch its initial public offering next week to raise an estimated Rs 600 crore, merchant banking sources said on Thursday.

The public offer comprises a fresh issue worth Rs 240 crore and an offer for sale (OFS) of Rs 360 crore by promoters — Y Sandipkumar Gupta and Rajdipkumar Gupta, as per the draft red herring prospectus (DRHP) filed by the company.

Additionally, a pre-IPO placement aggregating up to Rs 100 crore may be considered in consultation with the book running lead managers (BRLMs) which will reduce the size of the offer, retrospectively, the draft papers noted.

The company had received approval from regulator Sebi in December 2019 to float the initial public offer (IPO).

The cloud communications service provider had initially filed for its IPO in January