September 5, 2020

8 min read

Opinions expressed by Entrepreneur contributors are their own.

Brothers Paul and Jim Van Doren opened up a storefront at 704 E. Broadway in Anaheim, California, on March 16, 1966. They manufactured shoes right out of their shop and named their fledgling business the Van Doren Rubber Company. 

On opening day they sold 12 pairs. And 50 years later, that company is better known as , and it’s generating $11.8 billion a year in revenue.

This is the story of how they became one of largest shoe brands on the planet and what marketers can learn from them.

Related: Stop Overthinking Your Advertising Creative

The formula for a successful influencer program

In the early ’70s, a group of surf rats were redefining the emerging sport of . They were known as the Z Boys — their nickname derived from the Zephyr Surf Shop

Markets regulator on Wednesday modified norms pertaining to segregation of portfolio in by asset management companies amid the pandemic.

Generally, segregation is done to separate distressed assets from other more liquid assets in a portfolio.

In the wake of the pandemic, the watchdog said the trigger date for segregation of portfolio would be the date on which proposal for debt restructuring was received by the asset management company (AMC).

Segregated portfolio can be created in a mutual fund scheme by an asset management company in case of a credit event, which includes downgrade to below investment grade and subsequent downgrades in credit rating by a Sebi-registered credit rating agency, as per the regulator’s circular issued in December 2018.

The latest modifications, that is effective immediately, would be in place till December 31, 2020.

NK Singh, chairman of the Fifteenth Finance Commission (15th FC), said on Friday that the panel will consider recommending a range for yearly targets, instead of a fixed number, as is the practice now.

Speaking to reporters after a meeting of the Commission’s economic advisory council, Singh said the body had not sought any extension and will finish its report for 2021-22 to 2025-26 by October 31. Singh said the need to fundamentally revisit the Fiscal Responsibility and Budget Management (FRBM) Act, under which the Centre prescribes a target, was discussed at the meeting. The target for 2020-21 is 3.5 per cent of gross domestic product (GDP).

“There is merit in looking at a range rather than a number. It would be in congruity with monetary policy targets. Giving a range will be a more realistic proposal,

The technology sell-off was speculative excess coming off a hot market, rather than the beginning of a broader pullback. That’s the consensus view of investors and strategists after Thursday’s 5.2 per cent plunge in the Nasdaq 100 Index, the worst since March.

With the pandemic continuing to rage and a vaccine likely months away, bulls say there are plenty of good reasons why technology shares can be supported at current levels, despite lofty valuations.

Jobs and a holiday

“Yes, today was a bad day. Ripe for profit-taking, but even with the 3 per cent to 5 per cent drop, are still at impressive levels,” said Larry Peruzzi, director of international trading at Mischler Financial. The monthly jobs report — a key data point amid Covid times — comes out Friday morning US time and that “could restart the