7 min read
Opinions expressed by Entrepreneur contributors are their own.
I’ve been an entrepreneur for multiple decades now, and, every few years, I find myself evaluating Instagram for its revenue potential. My opinions have ranged from interest to apathy. Lately, I’m leaning toward interest, perhaps because the platform is trending toward my “guilty pleasures:”
● Fitness and workout tips
● Fashion ideas
● Fun new recipes
Food, Fashion, and Fun. The platform is a way to stay abreast of the posts from my children, their cats, their children, and a broadly dispersed set of friends.
But in the current downturn, could Instagram bolster flagging businesses or the hundreds of thousands of people who are underemployed? Let’s take a look.
Overall, the IG economy of $1.8B in 2018 is now nearly double. Who’s getting this money? According to Shopify, IG accounts with 10,000 to 100,000 followers can