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Convincing buyers to open their purse strings for your product is the goal of any business. To that end, many entrepreneurs spend their early years obsessed with their product, working to ensure nothing on the market compares. Regardless of intent, spending the bulk of your energy on the product is a dangerous mistake.
A savvy entrepreneur should always focus on the number-one part of any business — customers.
Although most entrepreneurs think they are in love with their customers, too many are actually in love with their product. If you dream of running a successful business that delights its buyers, ask yourself these four questions to know if you’re really head-over-heels for your clientele.
Do I give my customers a voice?
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