September 11, 2020

8 min read

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Social media. Newsletters. Video. You name it. When it comes to marketing a brand, there are seemingly thousands of options to choose from. Although every digital channel has something unique to offer, the first option brands should consider when enhancing their marketing strategy is a blog. Believe it

Do not open Philip Roth’s American Pastoral for lessons about business. That would be like opening a bottle of Château Lafite Rothschild to quench your thirst.

A tragedy of classical proportions about a profoundly decent businessman, this Pulitzer Prize–winning novel concerns itself with the durability of faith, the cost of dreams, and our inability to abolish our own vulnerability. These themes are embodied in characters as vivid as relatives, all of them enacting America’s wrenching history in the second half of the 20th century.

In American Pastoral, in other words, Roth — one of the great novelists of the past half-century — swings for the fences. Yet the book is also unmistakably a novel about business, one that doesn’t condemn its supposed evils but celebrates its marvels. In no other literary work are the joys and burdens, the relationships and rewards, the egotism and the self-denial of business leadership

Reflecting the overall stress in the economy, the rate declined to 3.5 per cent in FY20 from 3.8 per cent in the previous fiscal year, but the total number of jobs increased to 5 million from 4.83 million, says a report.

In FY20, 170,000 new jobs were added, while the net addition was 176,000 in FY19, shows a CARE Ratings report.

But in FY20, as many as 321 companies reduced their headcounts by 113,000 lakh compared to 272 companies doing so by 118,000 lakh in the previous year.

In FY20, top 10 companies added 141,000 to their headcounts of which four each were in IT and banks and two in the NBFC space.

Nine companies had headcounts of above 100,000 each, of which four were in the IT sector, two in banking, and one each

Indian shares rose on Thursday for the first time in three days, boosted by a jump in the shares of (RIL), India’s most valuable company, on reports that e-commerce giant Amazon was looking to acquire a stake in the firm’s retail arm.

Added to this was a sharp rally in the US on Wednesday, which sent stock across Asia higher as risk appetite got a boost.

The benchmark Sensex closed at 38,840, up 646 points or 1.7 per cent. While the Nifty rose 171 points, or 1.5 per cent, to end at 11,449. This was the biggest single-day gain for the indices since August 4.

Shares of RIL rose 7 per cent to end at a new record of Rs 2,315. Incidentally, the company’s shares had rallied over 7 per cent on August 4 as