5 min read
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The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm.
Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in marketing. In fact, marketers have been able to experience a 96 percent increase in clicks with an active Facebook ad campaign.
Although direct mail marketing might seem to be an archaic form of marketing, it does have its perks now that technology is here to change the rules of the game.
Technology has revolutionized everything we do including how we market our offers.