September 13, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm. 

Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in . In fact, marketers have been able to experience a 96 percent increase in clicks with an active Facebook ad campaign.

However, there is another mode of marketing that might be even more effective. has been used for years, long before online was a thing. 

Although direct mail marketing might seem to be an archaic form of marketing, it does have its perks now that is here to change the rules of the game. 

Technology has revolutionized everything we do including how we market our offers.

The National Digital Health Mission — which aims to create digital health profiles of citizens — will not only be a boon for policyholders but also prove to be equally beneficial for insurers in better pricing of products. Chances are that prices of products could come down, after the adoption of the mission.

In an address during Assocham’s National E-Summit on Health Insurance, T L Alamelu, member non-life, Regulatory and Development Authority (Irdai), said, “The government has recently announced the National Digital Health Mission and the insurers need to take advantage of this. They must encourage people to share health records on this platform.”

Currently, the pricing of products is done mainly on past experiences. All actuarial calculations are based on historical data. And, insurers do not always have all the data readily available while pricing

Minister of State for External Affairs V Muraleedharan on Saturday participated in the 27th regional forum where he shared India’s views on maritime security, counter terrorism and the COVID-19 pandemic.

Muraleedharan said India will co-chair Regional Forum (ARF) workshops on port security and the United Nations Convention on the Law of the Sea.

“Glad to participate in the 27th #Regional Forum Ministerial. Shared India’s views on #COVID19 #MaritimeSecurity #IndoPacific #CounterTerrorism. India will co-chair #ARF workshops on Port security & #UNCLOS. Thank #Vietnam for its leadership,” he tweeted.

The Association of Southeast Asian Nations (ASEAN) is a regional intergovernmental organisation comprising 10 Southeast Asian countries, which promotes intergovernmental cooperation and facilitates economic, political, security, military, educational, and socio-cultural integration among its members and other Asian states.

The members of the ASEAN are Indonesia, Thailand,

India’s mid- and small-cap stocks are set to receive a boost after the regulator tweaked rules for multi-cap mutual funds, a move analysts say could push about 400 billion rupees ($5.4 billion) to the broader market.

Multi-cap funds must hold at least 75% of their assets in equities — up from 65% at present — with 25% each in large, medium and smaller companies to ensure they stick to their mandate of investing in a wide set of stocks, the Securities & Exchange Board of India said in a circular late Friday.

The ruling that lays out how equity assets are to be spread across segments is aimed at balancing the playing field in a polarized market, where a handful of large companies have helped the main stock indexes erase the bulk of virus-induced losses even with India becoming the new