Day: September 14, 2020


5 min read

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Cornerstone concepts act as the invisible structure for a letter. Like bricks, they build on each other and become a conversion machine for sales. 

You’ve probably heard that a persuasive sales letter has certain elements including headlines, emotional storytelling, fascination bullets, the lead, the hook, the “Big Idea,” the client’s belief matrix, and other factors that come together.

But between the layers of these elements, you’ll find 3 principles woven into every piece of hyper-effective sales copy.

They are picture, proof and promise.

These 3 cornerstones act as the critical backdrop to the canvas that you paint your message on. This message turns cold shoppers into your ever-expanding brand audience.

Related: The 6 Essential Components of Effective Sales Letters

1. Picture

Your sales letter should not be about what your product/service does or what it


Treatment for Covid-19 accounted for as much as 11 per cent of the total claims paid by insurance companies during the first five months of the current financial year, says a research conducted by Policybazaar.com.


The research further revealed that 89 per cent of claims during April 1, 2020 and August 31, 2020 were for other major illnesses, including cancer, heart problems, kidney and treatment.



Policybazaar.com, which accounts for about 10 per cent of India’s retail market, said the data pertains to April 1 to August 31.


The insurtech brand further said the increasing incidence of cases and the rising cost of treatment have been promoting more and more people to opt for health insurance in these uncertain times.


“As per Policybazaar data, Covid claims are only 11 per cent

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Building your business online can be tough, especially if you have a small team. With so much noise on the Internet, one of the best ways to get eyes on your business’s web pages is simply posting on social media frequently. But who has the time to create and manage all that content? If you need help with your social media strategy, you need a tool like Postoplan Social Media Automation.

Postoplan is

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