Day: September 17, 2020


6 min read

Opinions expressed by Entrepreneur contributors are their own.


From mom and pops to global brands, we’ve all felt frustrated at times with paying money to , , , or any number of other paid search platforms for your own name. 

The biggest question that everyone has is, “Why should we pay to show ads on our own branded terms? Shouldn’t we be investing in ads that help us compete for all the other non-branded terms people search for?” Fair questions — after all, if someone is searching for the name of your brand or product in Google already, don’t they already have intent to buy from you? Why should you “throw away” money (as some have said) to show ads for your brand terms when your website already ranks as the first organic result on the page? 

Related: Want to

Using a beer can, a measuring tape, spray cans full of starter fluid, and Styrofoam mannequin heads, the YouTube personality Uncle Rob made a popular video illustrating the power of face masks to stop aerosol spray at various distances.

The video is my hands-down favorite among the wide range of messaging tools individuals and organizations have used to persuade people to take steps to reduce risks to themselves and others amid COVID-19. A close second would be the widely shared “Stay Home, Save Lives” memes that my fellow Chicagoans made using a cardboard cutout of our mayor with a stern look on her face. Both use creativity and a generous dose of humor.

More pedestrian but equally important examples are the graphics showing how (and how not) to wear a mask, and color-coded maps of states showing progress controlling the disease. The World Health Organization produced a series of


The trade deficit between India and China in April-June (Q1) of this fiscal year fell to $5.48 billion, compared to $13.1 billion in the corresponding period last year, Parliament was informed on Wednesday.


In a written reply, Commerce and Industry Minister Piyush Goyal said the trade between the countries, too, dipped to $16.55 billion in Q1, against $21.42 billion in the same period last year.



“The Centre has consistently taken steps to balance our trade with China by increasing exports and reducing dependence on imports from China,” he said.


The regulator Securities and Exchange Board of India (Sebi) on Wednesday allowed emerging investment vehicles —REITs and — to list on stock exchanges operating in the International Financial Services Centre (IFSC).


Besides, the watchdog has asked bourses in the IFSC to evolve a detailed framework prescribing the initial and continuous listing requirements for Infrastructure Investment Trusts (InvITs) and Real Estate Investment Trusts (REITs) whose units are proposed to be listed.



In a circular, said units of and REITs meeting certain conditions may be permitted to list on stock exchanges operating in the IFSC.


Such units should be regulated by the securities market regulators in the permissible jurisdictions.