Here’s what you should avoid when communicating with the media as part of a PR campaign.
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Most entrepreneurs recognize the power of publicity and what it can do for their brand. Even one well-placed news story could generate an immense amount of traffic for your business.
Although hiring a PR agency is typically the best way to see results, entrepreneurs who don’t have the budget to engage an agency often reach out to media directly. If that’s the route you want to take, you need to do so with caution. Approaching media the wrong way can do more harm than good. Here are five things you should never say to a journalist when