You may think your followers want one type of content when really they want another.
Free Book Preview Ultimate Guide to Social Media Marketing
This book takes readers through a 360-degree perspective of social media marketing in businesses.
5 min read
Opinions expressed by Entrepreneur contributors are their own.
Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages.
In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to