September 28, 2020

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Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.

2 min read

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Every entrepreneur should know how to navigate the digital landscape. With so many customers shopping online today, you can’t overlook opportunities to turn browsers into buyers. Digital advertising and marketing are crucial for any entrepreneurial outfit, but they’ve also become more competitive and challenging than ever. The market is flooded with brands trying to reach customers, which means you have to know how to cut through the noise to reach your best leads. The Digital

When you give back or align your brand with helping the world, people notice.

5 min read

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Having a greater cause behind your matters — not just for consumer of what your brand does, but for your ability to do good in the world. A social impact edge isn’t for every company, but when you give back or align your brand with helping the world, people notice. Research from Zeno’s 2020 Strength of Purpose reported that when consumers perceive that a brand or company has a strong purpose, they are six times more likely to defend or protect the company if there’s ever a misstep. They’re 4.5 times more likely to recommend it to their friends and family and become a champion behind it. 

But despite this research, Carole Cone on Purpose shared that only 24 percent


is trading at Rs 1,786 per quintal in Delhi. The prices is expected to trade lower towards Rs 1,700 per quintal in a couple of weeks following record stocks across the value chain and subdued demand in the open market.


Soybean is trading at Rs 3,908 per quintal at the benchmark Indore For the week ahead, the price is expected to see mildly bearish trend amid pressure because of new crop arrival. The price is expected to head towards Rs 3,860-3850 per quintal.

Prerana Desai, Research head, Edelweiss Agri Services and Credit

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