Business is moving online, and marketing is going with it.
Free Book Preview Ultimate Guide to Social Media Marketing
This book takes readers through a 360-degree perspective of social media marketing in businesses.
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Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C. Megginson wrote in 1963, “It’s not the strongest nor most intelligent of the species that survive. It’s the ones who are most adaptable to change.” If there was ever a quote best suited for navigating today’s landscape, this is it.
For years, the need for relatable content has been on an upward trajectory as consumers are much savvier — and warier — of sponsored content. Having been a powerful marketing tool for quite