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Type your product or service into a search engine and you may get millions of results. The truth is, the market is oversaturated in some areas, such as finance, wellness and digital retail.
In these spaces, standing out is tough. Whether through lower prices, higher quality or simple convenience, you need to find ways to position your product as a better choice than others in the space.
Not sure where to start? Here are five strategies to differentiate yourself in a crowded market:
1. Know thy competition
All those search results aren’t completely bad news for you. Use them to your advantage by clicking on the top hits. They are, after all, your competition.
Research features, price points and return policies. Take note of branding and messaging. See if you can find information on their