October 4, 2020

4 min read

Opinions expressed by Entrepreneur contributors are their own.

Type your product or service into a search engine and you may get millions of results. The truth is, the market is oversaturated in some areas, such as finance, wellness and digital .

In these spaces, standing out is tough. Whether through lower prices, higher quality or simple convenience, you need to find ways to position your product as a better choice than others in the space.

Not sure where to start? Here are five strategies to differentiate yourself in a crowded market:

1. Know thy competition

All those search results aren’t completely bad news for you. Use them to your advantage by clicking on the top hits. They are, after all, your competition.

Research features, price points and return policies. Take note of branding and messaging. See if you can find information on their

6 min read

Opinions expressed by Entrepreneur contributors are their own.

A few weeks ago, Charlie Scharf joined a list of executives who have revealed made it clear to their companies — and the public — that they have more work to do on their diversity and inclusion journey. The Wells Fargo CEO shared his views on the lack of representation at the bank, citing that there was “a very limited pool of Black talent to recruit from.” Scharf later issued an apology after swift media backlash, stating that it was “an insensitive comment reflecting my own unconscious bias.”  

Scharf is not the only executive to believe this to be true. “There just aren’t enough Black candidates.” “It’s not our organization’s issue, it’s clearly a pipeline issue.” “Look, I’m all for diverse talent, as long as they are good.” The underlying assumption being that we

In a major relief to its customers, (IGL), the largest CNG distribution company in the country, cut the prices of Compressed Natural Gas (CNG) on Saturday by Rs 1.53 per kg in Delhi and Rs 1.70 per kg in Noida, Greater Noida and Ghaziabad.

The new consumer price of Rs 42.70 per kg in Delhi and Rs 48.38 per kg in Noida, Greater Noida and Ghaziabad would be effective October 4.

Along with the automobile segment, the benefit of the reduction in gas prices has been extended to households too.

The consumer price of piped natural gas (PNG) to households in Delhi has been pared by Rs 1.05 per scm (standard cubic meter) from Rs 28.55 per scm to Rs 27.50 per scm, while the applicable price of domestic PNG to households in Noida, Greater Noida and