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Are you making the most of your company’s career page? If you haven’t made any major adjustments to it in the past few months, chances are your career page content is going to look and sound a little stale.
At its essence, your career page is a marketing tool. It’s a chance to connect with candidates and tell them what your company stands for and what matters most to you.
Unfortunately, many companies neglect this prime piece of website real estate, either filling it with bland, uninspiring copy, stock photos that reflect a generic view of business, or ping pong tables and colorful office spaces that are carbon copies of each other.
Now is an especially important time to rethink your career page. In response to the global health crisis, Gallup found that 62 percent of