The Icnocuícatl was a poetic genre that the Mexica used to say goodbye to their dead to find resignation until they found them again in Mictlán.
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Day of the Dead is approaching , one of the Latin American celebrations, specifically Mexican, most beloved of each year. This 2020 we have been closer to death due to the COVID-19 pandemic , which on three occasions has forced us to say goodbye to many loved ones without being able to say goodbye. Given this, Cerveza Victoria launched its Icnocuícatl campaign, with which it rescues a Mexica poem to pay tribute to all those who left.