Spotify Offers Gen Z and Millennial Insights to Help Marketers Connect Better
Younger generations are ready for big changes.
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This story originally appeared on Cheddar
Streaming giant Spotify is trying to make it easier for marketers of all ages to grasp what Gen Z and millennials want, Lee Brown, vice president and global head of advertising, told Cheddar.
“So, this hard to reach, highly-coveted demographic is showing up on Spotify everyday to listen, and we are encouraging marketers: this is the place for them to be heard by providing them these insights and these tips from this generation,” Brown said.
So what do young people want?
According to its recent “Culture Next” survey of Gen Z and Millennials, more than 60 percent are “ready to rebuild society from the ground up.” The survey