Day: October 12, 2020

Hiring a B2B marketing agency may be the most beneficial next step for your company (if the price and time is right.)

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Any high-level marketing executive will agree emphatically upon mention of the stress in hiring an outside marketing agency. Sometimes choosing the agency can be seamless, especially if it comes with a trusted recommendation. But there are still additional obstacles to get the partnership off the ground, including getting financial signoff from your CFO or the final go-ahead from the CEO. There’s also the occasionally bumpy transition of information, figuring out who does what, and the rarely avoidable “this is how we do things” conversation between your team and the agency. 


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Being able to run a business at home, earn money, invest, raise kids and socially distance all at the same time has become the 2020 marathon. Parents, professionals, graduates and those caught in-between careers weren’t exactly prepared for the new age of working from home; yet, as Covid-19 restructured life as we knew it, we had no choice but to consider alternative work arrangements that supported our families right from our laptops.

Companies were forced to furlough staff as budgets were slashed. Individuals elected to quit their jobs for fear of coronavirus exposure and others realized that, considering how fleeting life can be, they wanted to leave their jobs and do something they love. For all of these people, the arrangement of working on a per-project basis for different companies, brands and startups became more alluring


Nine of the 10 most valued companies added a whopping Rs 3,01,145.46 crore to their combined market capitalisation last week, helped by a bullish market trend and rally in Tata Consultancy Services (TCS).


During the last week, BSE Sensex advanced 1,812.44 points or 4.68 per cent.


TCS was the biggest gainer from the elite club with its valuation zooming by Rs 1,09,644.68 crore to Rs 10,56,277.53 crore.




The market capitalisation (m-cap) of HDFC Bank jumped Rs 69,952.08 crore to Rs 6,78,991.98 crore. Infosys added Rs 38,270.81 crore to its market valuation at Rs 4,71,751.13 crore. HDFC witnessed a gain of Rs 30,052.75 crore in at Rs 3,51,483.41 crore.


ICICI Bank’s valuation jumped by Rs 22,428.99 crore to Rs 2,77,003.07 crore and that of HCL Technologies Limited rose by Rs 11,736.6 crore to Rs 2,32,289.73 crore.