October 15, 2020

12 min read

Opinions expressed by Entrepreneur contributors are their own.

We all want more exposure because that is the lifeblood of a successful business. 

Unfortunately, most people don’t earn anywhere near the exposure they want because they don’t know how and they don’t have a documented process to produce it consistently. They’ll dabble a little here and there, and when they don’t get the results they’re looking for, most will simply throw their hands up in exasperation and exclaim, “I guess this doesn’t work!” 

Today, I have both good and bad news for you on this topic. 

The good news is that it does work and you can do it. The bad news is that it will require a lot of work. There is no shortcut. But that’s true of anything worth doing, right?

Related: Checklist to Maximize Press Coverage for Your Business

In this

With only three weeks left before the U.S. presidential election, business leaders are anticipating new policy risks regardless of the outcome. According to the latest PwC US Pulse Survey, which polled 537 U.S. C-suite and other executives between September 30 and October 6, respondents are most concerned about changes in tax policy, followed by the federal government’s response to the global pandemic. In some respects, the two issues are interrelated, as the question of how to fund recovery efforts looms.

The survey also revealed that executives are significantly more likely to be concerned about tax policy changes under a Biden administration (62 percent) than under a second Trump administration (39 percent). However, most respondents (76 percent) agree that business tax rates will rise to pay for COVID-19 relief regardless of which party controls Congress, up from 70 percent who expressed the same sentiment in early September.

Meanwhile, tax directors

NITI Aayog Vice-Chairman Rajiv Kumar on Wednesday hit back at former chief economic advisor (CEA) Arvind Subramanian for criticising the government’s Aatmanirbhar Bharat initiative, saying it effectively started during Subramanian’s tenure as CEA.

Subramanian, in a research paper co-authored with Pennsylvania State University professor Shoumitro Chatterjee, has said India should resist the misleading allure of domestic market and zealously boost exports.

“Very surprised to read @arvindsubraman’s co-authored piece this morning criticising #AtmanirbharBharat. It effectively started during his tenure as chief economic advisor which as he writes saw the highest increase in import tariffs in 2018 to nearly 18 per cent,” Kumar said.

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Private banks continue to remain the biggest overweight (OW) for equity (MFs), although the OW stance has come off its peak. At present, 25 per cent of MF investments in Nifty stocks are in private banks. Telecom, utilities, and healthcare are other top weights for MFs. On the other hand, oil & gas has been the biggest underweight (UW). The sector has 16.7 per cent in the Nifty. However, its MF allocation is just 12.2 per cent.

Experts say the UW stance is on account of Reliance Industries (RIL). “RIL’s weight in the index is nearly 15 per cent. However, the stock remains under-owned, partly due to technical factors,” said a fund manager. Fast moving consumer goods (FMCG) is another space fund managers are underweight on. Experts say the stance stems from valuation and growth concerns. MFs have pruned their holdings in the non-banking