October 17, 2020

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Any business book or LinkedIn coach will tell you that you need a great product, supply chain, and distribution strategy for your e-commerce business. That’s all true, but oftentimes direct to consumer brands miss one big strategic focus — community development. Companies like Glossier treat their customers as influencers. BestBuy has an exclusive network of “Tech Insiders.” Curology has a community strategy directly embedded into their business model and Sephora has their #SephoraSquad that redefines what an influencer is to a modern brand. All of these organizations have employees that lead their community efforts, and it’s working.

Related: 12 Awesome Tips From Ecommerce Experts

What “community” means

Community means something different to everyone. Today I see community development teams manage influencers, advocates, affiliates, creators, customers, ambassadors, super fans, celebrities, associates, insiders, and more. Modern teams

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This year has brought unprecedented upheaval to American parents. With kids at home as a result of the COVID-19 pandemic, sick loved ones needing care, and rising unemployment, mothers and fathers have been under tremendous strain.

The American Psychological Association’s survey on Stress in America 2020, published in July, found that “parents are, on average, feeling significantly higher levels of stress than adults without children.” On a 10-point scale, the parents surveyed put their stress at 6.7 on average, with nearly half saying it’s between 8 and 10. When I asked the APA for a breakdown by gender, they informed me that there was no “statistically significant difference” between mothers and fathers.

But there is a gender difference in how this time is affecting people’s participation in the workforce. A reportPDF by the National Women’s Law Center found that in September, four-fifths of those who dropped out of the

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An EcoScope report of Motilal Oswal Financial Services says that while urban consumption declined 18 per cent year-on-year

Topics
Rural consumption | Coronavirus


While the rural consumption is holding on to its previous year level, the urban consumption has declined massively in the first two months of the second quarter of this fiscal year.


An EcoScope report of Motilal Oswal Financial Services says that while urban consumption declined 18 per cent year-on-year, rural consumption was almost flat (+0.1 per cent YoY) in July-August of 2020-21.




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A top-performing emerging-market bond fund is avoiding investments in Russia, China, and Saudi Arabia as the three countries score too low in its ratings for environmental, social, and governance risks.


The $1.5-billion Candriam SRI Bond Emerging Markets Fund has outperformed almost 90 per cent of peers in the past three years and screens for ESG factors. The bottom 25 per cent of countries on the fund’s ranking get blacklisted, no matter how big a role they play in the bond world.



This approach could be a harbinger of the challenges facing developing nations that rely on foreign capital. At the moment sovereign borrowing costs don’t typically take into account factors such as commitment to cutting carbon emissions or reducing corruption, but they might in the future.


“ESG investing is gaining pace in the emerging-market debt space,” Magda Branet, deputy

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