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What if prospects came to you? That’s the point of authority marketing.
Authority marketing is a multifaceted approach that includes content marketing, public relations, speaking, and for many, authorship. Some call it “attraction marketing” or “doing thought leadership.” But whatever you choose to call it, the goal is to position yourself as an authority and have prospects knocking on your door.
This approach is particularly valuable in this era of information availability. Most sales conversations don’t start with a prospect actually reaching out to you or your sales team. The sales process often starts with a web search.
People who decide to market their authority take control of what appears in that web search. When the results of a web search position you and your company as experts in your field, your