October 22, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Customer champions are a tremendous asset for any organization. In most cases, people are far more interested in reading about your customers’ experiences than straight materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service. This “social proof” is the power that guides decision-making at sites like and

Related: Are You Sitting on a Customer Retention Goldmine?

Why customer champions are exceptionally powerful 

Trust is a critical plank in any marketing platform, since people do with those they know, like and trust. A solid customer champion program will help you build trust and credibility.  After all, it’s easy for you to talk about how great your product or service is, but you aren’t exactly an objective third

In addition to price discounts and freebies, developers are also trying to entice prospective buyers this festive season by offering deferred payment plans. In markets like the Delhi-National Capital Region, they are also offering porting schemes to buyers stuck in stalled projects.

While these schemes do appear enticing at first sight, and may well be beneficial, buyers need to understand their risks and then make a considered decision. Deferred payment plans Developers are advertising 10:90 and 20:80 kind of schemes heavily this season. The buyer makes a small upfront payment of …


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