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Customer champions are a tremendous asset for any organization. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service. This “social proof” is the power that guides decision-making at sites like Yelp and Amazon.
Why customer champions are exceptionally powerful
Trust is a critical plank in any marketing platform, since people do business with those they know, like and trust. A solid customer champion program will help you build trust and credibility. After all, it’s easy for you to talk about how great your product or service is, but you aren’t exactly an objective third