October 22, 2020

Why Customer Champions Need to Be a Part of Your Marketing Strategy


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Customer champions are a tremendous asset for any organization. In most cases, people are far more interested in reading about your customers’ experiences than straight materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service. This “social proof” is the power that guides decision-making at sites like and

Related: Are You Sitting on a Customer Retention Goldmine?

Why customer champions are exceptionally powerful 

Trust is a critical plank in any marketing platform, since people do with those they know, like and trust. A solid customer champion program will help you build trust and credibility.  After all, it’s easy for you to talk about how great your product or service is, but you aren’t exactly an objective third

Is that to-die-for real estate deal being offered on inflated prices?

In addition to price discounts and freebies, developers are also trying to entice prospective buyers this festive season by offering deferred payment plans. In markets like the Delhi-National Capital Region, they are also offering porting schemes to buyers stuck in stalled projects.

While these schemes do appear enticing at first sight, and may well be beneficial, buyers need to understand their risks and then make a considered decision. Deferred payment plans Developers are advertising 10:90 and 20:80 kind of schemes heavily this season. The buyer makes a small upfront payment of …




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Emerging-market stocks on cusp of reaching highest level since 2018


Emerging-market stocks are on the cusp of reaching their highest level since 2018, and all they need may be more evidence of further growth in China, stable earnings and signs of more dollar weakness to take them there.


The MSCI Emerging Index has gained more than 50 per cent since reaching this year’s low in March. At 1,137.75, it’s less than 15 points away from surpassing this year’s peak reached in January, and eclipsing that level would take the benchmark to highest since mid-2018. Strength in Chinese equities — the biggest component on the equity gauge — and earnings upgrades across developing economies that are beating the rest of the world are helping propel the gains.



Developing-nation stocks have made a comeback in October, amid optimism over vaccine advances and as signs of progress in US stimulus talks sent the