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The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy demographics, but it’s not going to be nearly as effective in the future.
That’s not just hearsay, either. Banner ads were most effective the first day that one went online, and the popularity of them has been declining ever since. On average, 0.8 percent of people actually click on display ads, and 50 percent of those clicks are accidental.
That’s a terrifying number, especially when you consider how much money you might be putting into those display ad marketing campaigns. What