October 23, 2020

How Gen Z Is Transforming Digital Marketing

5 min read

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. Short sentence, long conversation. Gen Z is the that digital marketers need to start homing in on, and the only effective way to do that is through social media. 

The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy , but it’s not going to be nearly as effective in the future. 

That’s not just hearsay, either. Banner ads were most effective the first day that one went online, and the popularity of them has been declining ever since. On average, 0.8 percent of people actually click on display ads, and 50 percent of those clicks are accidental. 

That’s a terrifying number, especially when you consider how much money you might be putting into those display ad marketing campaigns. What

Insurance claims related to coronavirus treatment rise in September

The number of claims related to treatment for COVID-19 rose to 40 per cent of the total health claims in September, according to an analysis.

Based on its analysis of industry data, aggregator Policybazaar.com said “most people filing the claim for COVID-19 treatment are senior citizens of age group 60 years and more, followed by people in the age bracket of 41-45 years”.

In September, the insurance aggregator said COVID-19-related claims accounted for 40 per cent of the total health It has been steadily increasing from 8 per cent in May. In July and August, it stood at 23 per cent and 34 per cent, respectively.

Overall, cases have been on the rise, especially in few states. The recovery rate is also high.

During the April-September period, COVID-19 claims accounted for

Majority of equity, composite bond funds underperformed indices: Report

Nearly half of large-cap funds, over half of equity linked saving schemes (ELSS) and over three-fourths of composite bond funds have underperformed their respective indices in the year to June 2020, a report said on Thursday.

The latest S&P Indices Versus Active (SPIVA) compared the performance of actively managed Indian mutual funds with their respective benchmark indices over one, three, five and ten-year investment horizons.

The study found that for the one-year period ending June 2020, 48.39 per cent of Indian equity large-cap funds, 59.52 per cent of the ELSS funds and 82.31 per cent of Indian composite bond funds underperformed their respective indices, as per a statement.

The story is similar over a longer term horizon as well, it said, adding 67.67 per cent of large-cap funds underperformed the large-cap benchmark over the 10-year period ending in June