The devil is in the details.
Free Book Preview Ultimate Guide to Social Media Marketing
This book takes readers through a 360-degree perspective of social media marketing in businesses.
3 min read
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There are two kinds of social marketing: organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers with demographics and interests that align with your business. It’s considered best practice to invest in social marketing at least in the beginning stages of your business, because it helps get the ball rolling. Below are five action steps for a successful paid social marketing campaign.
Decide on a realistic budget
A good marketing campaign yields the highest possible Return On Investment (ROI) or, in marketing terms, Return On Advertising Spend (ROAS). Determine your