October 24, 2020

Pro Tips for Small Businesses

The devil is in the details.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.

3 min read

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There are two kinds of : organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers with demographics and interests that align with your . It’s considered best practice to invest in social marketing at least in the beginning stages of your business, because it helps get the ball rolling. Below are five action steps for a successful paid social marketing campaign.

Decide on a realistic budget

A good marketing campaign yields the highest possible Return On Investment (ROI) or, in marketing terms, Return On Spend (ROAS). Determine your

Irdai allows renewal, migration and portability of Covid-specific products

With no enf in sight to the rise in number of covid cases, the regulator has modified its earlier guidelines for corona-specific products and allowed renewal, migration as well as portability of such products.

Initially, the regulator had said, lifelong renewability, migration and portability are not applicable to such products.

However, it has now tweaked the guidelines and has allowed ‘Corona Kavach’ and ‘Corona Rakshak’ policies of any tenure to be renewed for further terms of three-and-a-half months, six-and-a-half months or nine-and-a-half months as per the option exercised by the policyholder. However, the renewal shall be subject to the underwriting policy of the insurer.

Also, the renewal has to be done before the expiry of the existing policy contract. Hence, these policies have been allowed by the regulator to be renewed till 31st March,2021.

Furthermore, on

India’s valuation relative to EMs still less pricey than before, show data

Indian stocks may still have room to run, if the historical price-earnings ratio against their emerging market (EM) peers is any guide.

While the S&P BSE Index is near the most expensive on record, its premium over the MSCI EM Index is only around 45 per cent, below its five-year average and down from 76 per cent in 2018.

Foreign investors have bought a net $6 billion of Indian shares this year — the only inflows to an emerging Asia market outside of China.

“The broader market is still fairly undervalued,” said Sumeet Rohra, a fund manager at Smartsun Capital Pte in Singapore, adding that gains have been concentrated in a small number of stocks.

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