October 25, 2020

4 Tips for Holding Onto Customers During the Pandemic


6 min read

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As soon as crap hits the fan, most businesses look at what services to cut (to drop costs) or how to sell more (to generate more revs), but the most important and sometimes overlooked segment is figuring out how to retain and keep your current . For every founder, should be the name of the game. It’s more important than because it’s easier to keep a customer than to find a new one. In fact, acquiring a new customer can cost up to five times more than retaining an already established one. Unfortunately, in the age of Covid-19, many businesses (especially startup founders who have lower margins for error) are struggling to maintain profits and drive sales. 

To help with that, I’ve created some quick tips to help other founders retain customers

Sebi levies Rs 1.05 cr fine on Kalpbut Real Estate for illegal fund raising


regulator has imposed a penalty totalling Rs 1.05 crore on Kalpbut Real Estate Ltd and its directors for mobilising funds from investors through unregistered collective investment scheme.


found that Kalpbut Real Estate had mobilised a sum of Rs 15.65 crore as on March 31, 2013 from 2,338 investors under its various schemes.



The regulator said the company and its directors ran collective investment scheme without obtaining registration from Sebi, as required under the norms, and illegally mobilised funds by means of such collective investment schemes (CIS).


By indulging in such activities, they violated the provision of the Act, CIS Regulations and PFUTP (Prohibition of Fraudulent and Unfair Trade Practices) norms, Sebi said in an order on Thursday.


Accordingly, the regulator imposed a penalty of Rs 1.05 crore on them.


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