Day: October 26, 2020


8 min read

Opinions expressed by Entrepreneur contributors are their own.


If you are investing material dollars in , more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams versus third-party agencies are typically not easy. And if you decide to outsource to an agency, the selection process can be overwhelming. This post will help make those decisions easier for you.

In-house teams versus third-party agencies

The decision to manage campaigns internally versus externally often comes down to the following things: (1) the size of your media budgets; (2) the complexities/channels of the campaign; and (3) the skills of your and the analytics tools you have to work with. Over time, my leaning on this decision has changed. I used to


7 min read

Opinions expressed by Entrepreneur contributors are their own.


Let’s hire a hotshot, expert closer, and to make sure the rest of the company helps out, let’s add “everyone sells” as a rallying cry to address our slumping

I have heard that line from so many companies struggling to generate sales. In an average organization, sales rely on the capabilities of a few skilled individuals who are rewarded for creating as many transactions as possible. They do whatever it takes to close the deal and create temporary results — temporary because they must be consistently recreated for a to survive.

On the other hand, everyone else attempts to rise to the vague “everyone sells” call-to-action, despite being plagued by the question, “What does that mean exactly?” If sales becomes absolutely results-driven without consulting anyone else, the company will become less productive and

Cotton seed oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market; The barley price in Jaipur is trading at Rs 1,431 per quintal

Topics
Commodity picks | Cotton seed | barley


oil cake


oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market. For the week ahead, the price is expected head towards Rs 1,850 per quintal or lower. Subdued demand and upcoming new season supplies are likely to keep the price under pressure



Barley


The price in is trading at Rs 1,431 per quintal. The price is expected to trade higher towards Rs 1,500 per quintal following lower stocks and active buying by the malt industry in India


Prerana Desai, Research head, Edelweiss Agri Services and Credit

Dear Reader,

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