October 26, 2020

The 5 Steps to Selecting the Best Advertising Agency for Your Business

8 min read

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If you are investing material dollars in , more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams versus third-party agencies are typically not easy. And if you decide to outsource to an agency, the selection process can be overwhelming. This post will help make those decisions easier for you.

In-house teams versus third-party agencies

The decision to manage campaigns internally versus externally often comes down to the following things: (1) the size of your media budgets; (2) the complexities/channels of the campaign; and (3) the skills of your and the analytics tools you have to work with. Over time, my leaning on this decision has changed. I used to

Commodity picks: 26 October, 2020

Cotton seed oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market; The barley price in Jaipur is trading at Rs 1,431 per quintal

Commodity picks | Cotton seed | barley

oil cake

oil cake is trading at Rs 1,900 per quintal at the benchmark Akola market. For the week ahead, the price is expected head towards Rs 1,850 per quintal or lower. Subdued demand and upcoming new season supplies are likely to keep the price under pressure


The price in is trading at Rs 1,431 per quintal. The price is expected to trade higher towards Rs 1,500 per quintal following lower stocks and active buying by the malt industry in India

Prerana Desai, Research head, Edelweiss Agri Services and Credit

Dear Reader,

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