October 27, 2020

3 Psychological Biases That Affect Whether Someone Buys Your Product or Not


5 min read

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Marketing is not advertising. It’s not posting on or writing emails, and it surely isn’t spamming people’s inboxes on for days on end. Marketing involves many of these assets but it’s not a single act that makes marketing what it is. Marketing is a long-term strategy to win the affection and trust of your customers. 

It’s important to understand that every customer that goes through your undergoes a process or journey that leads them towards or away from your business. Whether they move towards or away from your business is dependant on each touchpoint throughout the entirety of the

In this process, the consumer has psychological biases that are primed and ready for activation. Every human on this planet is having a human experience, one that reflects the suffering

Aurobindo Pharma to sell US-based Natrol for about Rs 4,048 crore


Hyderabad-based has reached a definitive agreement to sell its US subsidiary Natrol LLC to private equity firm New Mountain Capital and its affiliate Jarrow Formulas in an all-cash transaction valued at $550 mn (about Rs 4,048 crore). This would make Aurobindo a zero-debt company and also help it repay loans, analysts said.


The deal, subject to customary closing conditions and regulatory approvals, is expected to close by January.



Aurobindo said Natrol, which it acquired in December 2014, had been a “consistently profitable business” growing on all fronts. Natrol’s annual sales for the 12 months ended March 2020 were worth around $157 million.


Aurobindo’s stock reacted positively to the news, going up in morning trade but later settled flat at Rs 784.65 on the BSE. The Nifty Pharma index was down 1.6 per cent on Monday.