October 28, 2020

How to Use Your Story to Succeed With Facebook Advertising

You don’t have to be great at holding an audience like Jimmy Fallon. You just have to be you.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.

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The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | IndieBound | Bookshop | Entrepreneur Press

Stories make you immune to competition. People are going to knock off your product, but they can’t knock off your story. Nowhere is that truer than in the world of Facebook advertising.

This plays out every day on Facebook. The Facebook News Feed is simply a scroll of stories from people and brands you

UBS Wealth, State Street pick Indian stocks as US election hedge

Indian stocks provide a good hedge in portfolios ahead of the US presidential election, thanks to a domestically oriented economy.

That’s according to UBS Group AG’s wealth-management arm and State Street Global Markets, which are among firms recommending Indian shares even beyond the November 3 vote, as they expect the $2.1-trillion stock market to be relatively insulated from the election outcome and Sino-US trade tensions.

Easing coronavirus infection rates and economic reopening are further strengthening the case for a market that’s trading near record valuations. Foreign investors have pumped $2.3 billion into Indian stocks in October, trouncing flows to other emerging Asian excluding China. That’s helped the benchmark S&P BSE Sensex Index rank among the top performers in the world this month, even India’s domestic consumption-driven economy faces the biggest contraction among major emerging nations.

“Being overweight Indian