Sponsorships and partnerships are evolving to inspire brand loyalty and advocacy.
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In 2003, Maya Angelou said, “People will forget the things you do, and people will forget the things you say. But people will never forget how you made them feel.” It has been almost two decades, but it seems that sponsorships and partnerships have started to listen to Maya Angelou. The nature of sponsorships has evolved.
Sponsorships bring brand awareness
At the origin, we have sponsorships, such as when brands pay a large fee to have the naming rights to a given property. Think of MetLife Stadium. There is not much brand alignment if you think about it. What does MetLife have