October 29, 2020

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Sponsorships and partnerships are evolving to inspire brand loyalty and advocacy.

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In 2003, Maya Angelou said, “People will forget the things you do, and people will forget the things you say. But people will never forget how you made them feel.” It has been almost two decades, but it seems that sponsorships and partnerships have started to listen to Maya Angelou. The nature of sponsorships has evolved.

Sponsorships bring brand awareness

At the origin, we have sponsorships, such as when brands pay a large fee to have the naming rights to a given property. Think of MetLife Stadium. There is not much brand alignment if you think about it. What does MetLife have

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For all the ambiguity caused by the historic events of 2020, one thing is certain: The center of gravity in leadership teams has swung toward the human resources function. Yes, other members of the C-suite, such as finance, marketing, and legal, also have important functional responsibilities that keep the company in full stride. But there’s one person who is being put on the spot to answer the many unexpected questions that companies are facing this year.

These questions are fundamental to the business. Some may be existential. How do companies keep everyone safe as they shift to remote working overnight? How do leaders provide medical, emotional, and mental health support at a distance? How do they gauge performance and develop talent so that people can thrive in this era of uncertainty? What is the company’s stance on social movements such as Black Lives Matter? How is it delivering real change

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The Food Corporation of India and state procurement agencies have bought 26 per cent more paddy so far in this year’s kharif marketing season at 170.53lakh tonne for Rs 32,196 crore.


Paddy procurement for kharif 2020-21 is continuing at a good pace in Punjab, Haryana, Uttar Pradesh, Tamil Nadu, Uttarakhand, Chandigarh, Jammu & Kashmir, Kerala and Gujarat with purchase of over 170.53 lakh tonne of paddy till Tuesday against 134.85 lakh tonne in the same period last year.



Out of the total purchase, Punjab alone has contributed114.97 lakh tonne, which is around 67 per cent of the total procurement.


“About 14.37 lakh farmers have already been benefitted from the ongoing KMS procurement Operations with MSP value of Rs 32,195.69 crore,” an official statement said.


Procurement operations of seed cotton (kapas) under MSP are going onsmoothly in Punjab,

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The recovery in demand, coupled with the retrenchment in the US shale sector, could lead to higher oil prices as soon as in the second half of 2021, according to one of the top bosses of the largest pipeline companies in the world.


“Given the combination of the record retrenchment in drilling and completion activities by US producers, refocused capital allocation and the effects of steep decline curves resulting in a decrease in shale production, we believe this price signal for higher crude oil prices could occur as early as the second half of next year,” Jim Teague, co-chief executive officer of Enterprise Products Partners, said on Wednesday in the company’s third-quarter earnings statement.



“In the interim, we believe the midstream industry will be challenged in its producer-facing businesses,” he added.


A historic crash in oil prices along with

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