Day: November 1, 2020


5 min read

Opinions expressed by Entrepreneur contributors are their own.


In the digital age, getting is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.

Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which lasts about eight seconds — only two decades ago, we were at 12 seconds. That’s proof positive why content must be compelling, truly entertaining and/or informative; otherwise it’s just mindless noise.

When online, it also helps to have the right format. Entrepreneurs, startups and small- to medium-sized businesses can all use videos to hook audiences with engaging content. Here are the four key benefits.

Related: Overcome Short Attention Spans with ‘Micro-Content’

1. Multimedia works well with


If the deemed LTC Fare is Rs 80,000 (Rs 20,000 x 4), then the amount to be spent under the scheme is Rs 2,40,000. Thus, if an employee spends Rs 2,40,000 or above on specified expenditure, he shall be entitled for full deemed LTC fare and the related income-tax exemption. However, if the employee spends Rs 1,80,000 only, then he shall be entitled for 75 per cent (i.e. Rs. 60,000) of deemed LTC fare and the related income-tax exemption. In case the employee already received Rs 80,000 from employer in advance, he has to refund Rs 20,000 to the employer as he could spend only 75 per cent of the required amount.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


If McKinsey & Company insights from July are any indication, consumers have rediscovered their power in the pandemic. Due to a combination of product shortages, economic and job concerns, along with a general willingness to change their purchasing behaviors, 75 percent of shoppers say they’ve behaved differently since coronavirus began spreading. In many cases, their new purchasing habits have led to exposure to unfamiliar brands.

This is a huge boon, especially for entrepreneurs trying to disrupt a market or industry. Under ordinary circumstances, getting consumers to move away from their favorite companies’ products and services can be challenging. However, with so much general uncertainty in the world, customers have become increasingly open-minded about giving untested organizations a chance to wow them.

If your startup or small business hasn’t been ocusing on , the time


Realty major DLF’s rental arm DCCDL has started the process of structuring its rent-yielding commercial assets in Investment Trust (REIT) form but the timing to launch the public issue will be decided by the promoters.


DLF Cyber City Developers Ltd (DCCDL) is a joint venture between DLF and Singapore’s sovereign wealth fund.



DLF holds 66.67 per cent stake while GIC has 33.33 per cent stake in the DCCDL, which owns around 33 million sq ft of commercial assets with rental income of over Rs 3,000 crore. GIC had picked up stake in the DCCDL by investing Rs 9,000 crore.


In a conference call with analysts, DLF director Ashok Tyagi said, “We have started the entire process of making Cyber Park ready”.


He said the company would soon appoint consultants for creating a proper structure