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Partnering with the right celebrity can present a very lucrative opportunity, providing exponential brand equity and an instant rock-solid connection with consumers. But the wrong partnership can be harmful to the point of destroying the brand.
This is why it’s so important for brands to make sure they partner with a celebrity that has a very high likelihood of success. One of my business ventures, 10PM Curfew — a female-focused media network that includes @style and @girls on Instagram and TikTok — has a celebrity partnership in place.
We took partnerships one step further, as actress Bella Thorne is my co-founder. I’ve seen the impact of celebrity endorsements and influencer marketing first-hand through this journey, as well as with my other companies.
I believe that we are going to see many more meaningful celebrity brand