Day: November 8, 2020


10 min read

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Influencer marketing paves the way for brands to build connections, create social proof, and highlight their value proposition through strategic partnerships with knowledgeable influencers.

To succeed at influencer marketing, however, brands need to get their resources, priorities and strategies aligned. It’s not as simple as finding a few popular people on social media, offering them your product, and watching the sales roll in.

These 10 factors can help you ensure your influencer marketing strategy and campaigns are rock solid, so you can earn the return on investment (ROI) your company expects from your partnerships.

1. Clear key performance indicators (KPIs)

You probably have marketing goals for your organization. Do your influencer marketing goals align with them?

First, determine what you’re trying to achieve with the influencer campaign. Are you trying to grow followers? Increase engagement? Drive


India’s domestic passenger traffic has reached more than half of pre-pandemic level operations with the number of daily air travellers crossing over two lakh in November, a top official of the Union Ministry of Civil Aviation (MOCA) said on Saturday.


MOCA Secretary Pradeep Singh Kharola said when flights resumed after a hiatus of two months due to the COVID-19 outbreak, there were only 30,000 air passengers on the first day but the number reached over two lakh on November 2.



He also said almost 100 per cent of bookings and check-ins are now happening through the web and hailed the country’s aviation fraternity for adapting very well to the new normal.


When we opened domestic aviation about five-six months back, in the month of May, on the first day, in a big country like ours, only 30,000


Gold recorded a spectacular performance during the third quarter, soaring to an all-time high of $2,067/oz in early August, driven by escalating fears over the global economic downturn caused by the Covid-19 pandemic and massive stimulus measures introduced by central banks around the globe in an attempt to lessen the impact. Gold averaged $1,909/oz in the third quarter, up by 27% from the previous three months and 30% above the level seen over the same period of last year.


Q3 gold demand at a glance



Gold physical demand recorded another poor performance in the third quarter, tumbling by 30% year-on-year to an estimated 562 tonnes. Jewellery fabrication remained the worst affected segment, with global offtake contracting by 23% to a total of 314 tonnes. Despite many markets re-emerging from severe lockdown restrictions prevalent for most of Q2, demand remained poor