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Influencer marketing paves the way for brands to build connections, create social proof, and highlight their value proposition through strategic partnerships with knowledgeable influencers.
To succeed at influencer marketing, however, brands need to get their resources, priorities and strategies aligned. It’s not as simple as finding a few popular people on social media, offering them your product, and watching the sales roll in.
These 10 factors can help you ensure your influencer marketing strategy and campaigns are rock solid, so you can earn the return on investment (ROI) your company expects from your partnerships.
1. Clear key performance indicators (KPIs)
You probably have marketing goals for your organization. Do your influencer marketing goals align with them?
First, determine what you’re trying to achieve with the influencer campaign. Are you trying to grow followers? Increase engagement? Drive