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Even before the Covid-19 pandemic, we’d already begun our migration into cyberspace. We were seeing facts like 3.5 billion daily searches on Google and three-quarters of the internet reading blogs.
What the pandemic has done is simply accelerate our move online. Today, we’re looking at startling numbers such as 6 billion daily searches on Google, a global digital population of 4.5 billion and 2.7 million monthly Facebook users.
This means that for online-savvy professionals, the shift towards cyberspace means more instead of less work. For instance, think of copywriters. Since copywriters create web content and web content is hugely in demand today, copywriting is one of the most lucrative jobs you can grab in a world of social distancing and telecommuting.
But what exactly is a copywriter? What kind of work do copywriters do?