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The idea of “The Brand Called You” was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, “We are CEOs of our own companies: Me, Inc.”
Suppose personal branding plays a significant role in your business, you might be re-thinking of how you can communicate with your followers in a better way right now.
While the pandemic has influenced every area of life, from relationships to technological development, your tribe might be tired of hearing about it.
At the same time, you don’t want to be tone-deaf or ignorant, completely ignoring global events and diving into self-promotion.
As a PR agency founder, I help personal brands navigate their message in this unprecedented time. So here are some relevant topics to include in your content strategy for