Day: November 10, 2020


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The idea of “The Brand Called You” was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, “We are CEOs of our own companies: Me, Inc.” 

Suppose personal branding plays a significant role in your business, you might be re-thinking of how you can communicate with your followers in a better way right now. 

While the pandemic has influenced every area of life, from relationships to technological development, your tribe might be tired of hearing about it.

At the same time, you don’t want to be tone-deaf or ignorant, completely ignoring global events and diving into self-promotion. 

As a PR agency founder, I help personal brands navigate their message in this unprecedented time. So here are some relevant topics to include in your content strategy for


reported a 32 per cent jump in new business premiums (NBP) in October, helped by healthy growth in single premiums and group non-single premiums. This comes after the industry saw a 16 per cent rise in NBP in the September quarter.


NBP is the premium acquired from new policies in a year.



Life insurers, 24 in total, earned NBP of Rs 22,776 crore in October, compared to Rs 17,271.86 crore in the corresponding period last year. In September, NBP was up 26.47 per cent at Rs 25,366.32 crore.


The numbers are in sharp contrast with the decline in business seen by insurers in the initial days of the Covid-19 pandemic. In Q1FY21, NBP had plummeted more than 18 per cent due to the pandemic-induced lockdowns imposed across the country to curb the spread of Covid-19.


The (RBI) has lifted all restrictions imposed on Equitas Small Finance Bank (SFB) a year ago, the lender said on Monday, a week after it went public.


Later in the day, the SFB said it saw a 108 per cent jump in net profit at Rs 103 crore in Q2 against Rs 49 crore in Q2FY20. Net interest income was Rs 461 crore against Rs 351 crore in Q2FY20, growth of 32 per cent YoY.



Last year, the RBI barred from opening new branches after it missed the deadline to list its shares on the stock exchanges, a key licensing condition. The RBI also froze the salary of the SFB’s managing director and CEO. This has now been restored at the then existing level.


On November 2, the lender debuted on the


Leading stock exchange NSE on Monday said it will launch its first agricultural commodity futures contract for crude degummed soybean oil on December 1.


The contract will facilitate the soybean oils processing and allied industries in India and overseas, a perfect hedging tool for managing their price, the said in a statement. The contract is a monthly expiry cash settled futures contract with a trading lot size of 10 metric ton (MT) and price basis as Kandla.



Vikram Limaye, MD and CEO of NSE, said the exchange is dedicated to deepen the Indian commodity by providing convenient and cost-effective onshore hedging products.


“India being one of the largest consumers of edible oils in the world, requires an efficient hedging mechanism for crude soybean oil as well. This product will work as a perfect price risk