Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile.
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Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer.
Although the concept is relatively simple, the importance of