Day: November 12, 2020

Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile.

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Getting a leg up on competitors in the B2B world happens at the very beginning of your campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the or service you offer. 

Although the concept is relatively simple, the importance of


In a move that has lifted the industry sentiment in the festival season, the Union Cabinet on Wednesday approved a Rs 1.45-trillion package by extending the production-linked incentive (PLI) scheme to 10 more sectors (see chart). The policy for what the government calls the champion sectors has been tailored to attract investments, boost domestic manufacturing, enable companies to become part of the global supply chain and generate employment opportunities.


The latest approval is in addition to the already announced Rs 51,311-crore PLI for three sectors. With this, the total incentives under the PLI schemes come to Rs 2 trillion.



The government hopes that the PLI schemes would provide 200,000-300,000 direct employment over five years, according to sources in the know.


Among the 10 sectors approved on Wednesday, the largest chunk of the incentives, at over Rs 57,000 crore, would


The Sensex defied gravity for the eighth straight session to finish at yet another record high on Wednesday, as positive global cues and robust foreign fund inflows fuelled risk-on sentiment.


The government approving a Rs 2-trillion production-linked incentive package for various sectors, also buoyed investors, traders said.


After touching its all-time peak of 43,708.47 during a see-saw session, the Sensex settled 316.02 points, or 0.73 per cent higher, at 43,593.67.


Similarly, the Nifty vaulted 118.05 points, or 0.93 per cent, to close at a record 12,749.15. Intra-day, it touched its all-time high of 12,769.75.


Both the key indices scaled record highs for the third session on the trot.


Tata Steel was the top gainer among the Sensex constituents, surging 7.39 per cent, followed by Axis Bank, Bajaj Finserv, ITC, Sun Pharma, Infosys, L&T, and Bharti Airtel.


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