Day: November 13, 2020


6 min read

Opinions expressed by Entrepreneur contributors are their own.


is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now using videos as their main form of marketing. Reports show that marketers who use video grow revenues 49% faster than non-video users.

The heavy demand for video only makes sense because it creates a deeper connection with your customers. It’s different from text because your audience gets to see your mannerism, tone of voice, and surroundings. It creates an intimate connection with them that builds trust in them and makes them like you.

Related: This Tool Makes Video Marketing Easy for Businesses

And as a , this is what you should strive for because, as Simon Sinek said: “We don’t do business with companies. We


7 min read

Opinions expressed by Entrepreneur contributors are their own.


Pareto’s Principle, often called the “80/20 Rule,” is a foundational principle of productivity, as it  applies in a thousand different ways in our personal life,  and everything in between. 

Before we take a deep dive into this centuries-old concept, though, I’d like to ask you: Do you consider yourself to be a thinker or a doer? Hold on to that answer, as we’re going to come back to that in a bit.

Pareto’s Principle is a trendy topic, but it was actually first discovered in the late 1700s by the Italian economist, Vilfredo Pareto. Pareto discovered that 80 percent of ’s national wealth could be attributed to 20 percent of its population. In other words, the wealth was not evenly distributed, but rather concentrated in a highly predictable way. There lies


were marginally down by Rs 81 to Rs 50,057 per 10 gram on Thursday, according to HDFC Securities.


In the previous trade, the precious metal had closed at Rs 50,138 per 10 gram. Silver also witnessed muted trend as it slipped marginally by Rs 4 to Rs 62,037 per kg, from Rs 62,041 per kg in the previous trade.



“Gold and are expected to trade in the current range during the current festival days where retail investors and buyers will face less volatility,” HDFC Secu­rities Senior Analyst (commodities) Tapan Patel said. He also added that jewellers in India are bracing for festival sales on the auspicious day of Dhan­teras. Dhanteras, considered the most auspicious day in Hindu calendar for buying items ranging from precious metals like gold and silver to utensils, is being celebrated on Thursday and