Day: November 14, 2020


7 min read

Opinions expressed by Entrepreneur contributors are their own.


Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability to create top-of-funnel and marketing-qualified leads. 

Many, however, are unsure exactly what the differences between the two are. This is a pity, because there are clear differences — and they are worth underscoring. The best recent research into this space is from a 2019 Edelman and study, which is my main point of reference for this article.

Related: 10 Tips on How to Become a Thought Leader

1. Content marketing is top-down; thought leadership is peer-to-peer 

First, content marketing is typically a top-down method, irrespective of whether the authoring party is trying to sell to business


After bringing in a standard health cover, covid cover, and term cover, now the regulator has released an exposure draft for a standard vector borne disease health policy which will have a minimum sum assured of Rs 10,000 and a maximum of Rs 2 lakh.


This standard product will, essentially, provide coverage against vector borne diseases such as dengue, malaria, filaria, kala-azar, chikungunya, Japanese Encephalitis, and Zika virus. Policyholders can choose to protect themselves against any of the diseases or a combination of such vector borne diseases. And, insurers shall set the price for every covered disease separately and have been advised by the regulator to offer discounts as per the underwriting policy for opting various disease combinations.



The standard cover entails one base cover which will be offered on an indemnity basis and at most two optional covers which

India’s posted its first yearly increase since February as a spurt in diesel demand ahead of the festival season pushed consumption to pre-Covid-19 levels.


Total demand for petroleum products rose 2.5 per cent in October to reach 17.77 million tonnes compared to 17.34 million tonnes a year back, according to provisional data published by the oil ministry’s Petroleum Planning and Analysis Cell.



Diesel demand soared 7.4 per cent year-on-year to 6.5 million tonnes while petrol sales were up 4.5 per cent at 2.54 million tonnes. The growth in diesel consumption is the highest in a year. had snipped by 49 per cent in April after a nationwide lockdown, imposed to curb the spread of coronavirus, shut industries and took most vehicles off road.


The onset of the festive season has fuelled a rise in consumption but public transport is


Emerging-market countries have relied this year on short-term local-currency debt as the pandemic drove investors to the notes for safety. Now, turbo-charged by Joe Biden’s election and signs of a vaccine breakthrough, bonds with longer maturities are attracting buyers again.


US elections have revived the yield hunt, granting much-needed breathing space to governments in developing economies. They face the equivalent of about $3 trillion in local debt maturing next year after a borrowing binge in short-term bonds that were mostly bought by local banks in the absence of international investors.



Investor appetite for longer securities would ease the fiscal pain of emerging as they pump funds into fighting another wave of infections. Brazil, Turkey and Mexico, which need to redeem more than 50 per cent of their outstanding debt in the next three years, face the biggest debt-refinancing challenge. Higher-rated