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Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability to create top-of-funnel and marketing-qualified leads.
Many, however, are unsure exactly what the differences between the two are. This is a pity, because there are clear differences — and they are worth underscoring. The best recent research into this space is from a 2019 Edelman and LinkedIn study, which is my main point of reference for this article.