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In-person events have traditionally been sales teams’ bread and butter — the perfect opportunity to shake hands and close deals. But the current health crisis has turned that model on its head. Many companies have had to pull back from in-person sales and marketing strategies and instead redirect their budgets to a more digital-focused approach.
In light of this shift in the industry, it’s vital for marketing and sales to work together to market and sell effectively. The unfortunate news is that this isn’t something sales and marketing teams tend to be naturally inclined to do. Data from LinkedIn illustrates that 90 percent of marketing and sales professionals recognize disconnects between the teams in terms of processes, content, strategy and culture.
This is a huge missed opportunity, as companies with healthy sales and marketing alignment generate