Day: November 17, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Covid has been the ultimate disrupter to the global . Fortune 500 companies and small start-ups alike have felt the blow, but it’s the  that have suffered the most.

Small businesses are the backbone of the U.S. economy. According to the World Economic Forum, small businesses are responsible for employing nearly half of the private sector workforce. However, during these volatile times where social distancing measures have been put in place and mandatory shut-downs have happened, many small businesses have not been able to survive.   

In September,  released its latest Economic Impact Report revealing closures across the U.S. are increasing as a result of Covid. According to Yelp data, permanent closures have reached 97,966, representing 60 percent of closed businesses that won’t be reopening.

“Overall, Yelp’s data shows that

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Internet users spend approximately two hours a day on social media. That’s enough time for brands to show them dozens of marketing messages, including paid ads. The volume of these messages is so high that is essentially one of the largest networks. 

But some organizations aren’t just marketing through social media. They’re using social media to create new, alternative . Some of these models, like the monetized page, are well known; others are unpublicized but highly profitable.

Related: 3 Common Mistakes Companies Make With Their Social Ad Strategy

So what are some of these alternative business models that are booming right now? We’ll cover the traditional status quo, emerging trends in , and a few concrete examples of new ways to make money online. 

The traditional digital business

strategists said an expected “V-shaped” economic recovery, greater clarity on Covid-19 vaccines and continued policy support offer a favorable environment for stocks and credit next year.

In an outlook for 2021, a team including Andrew Sheets recommended overweight equities and corporate bonds ag­ainst cash and government debt, and sell the US dollar. Volatility is set to decline, and should be “patient” in commodity markets, the strategists said.

“This global recovery is sustainable, synchronous and supported by policy, following much of the ‘normal’ post-recession playbook,” they wrote. “Keep the faith, trust the recovery.”

A gauge of global stocks headed toward a record Monday amid optimism that the expected roll-out of vaccines and additional US fiscal stimulus will bolster the world economy. Still, skeptics argue the short-term outlook is challenging as nations resort to lockdowns to fight