Day: November 20, 2020

For paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you’ve found your brand a bottom line-boosting formula for advertorial success.


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According to HubSpot, roughly eight billion videos are viewed on Facebook every day — and those aren’t just limited to cat videos. Views for sponsored video content have increased by an impressive 258 percent since 2016. But even after your video appears in a person’s news feed, it can still be hard to retain their attention. An analysis by Locowise found that, on average, most people only watch one third of a given clip. Approximately 53.2 percent of viewers watch 30 seconds.

For entrepreneurs, this presents a twofold challenge: creating content that actually engages your audience, and ensuring that it reaches them in the first

The COVID-19 crisis has now become, for better or for worse, “business as usual.” Despite the recent increase in cases in many parts of the world, the prospect of a vaccine becoming available in 2021 is quite rightly improving people’s outlook for the future. Over the last many months, we adjusted, cut costs, went remote, implemented new technology, bought sanitizer and masks, and reworked supply chains. And now we can start to make plans for a world that is not constrained by a pandemic.

One response we’ve noticed during the pandemic, however, is a new kind of corporate fatalism about future crises that we’d warn against. COVID-19 blindsided even many of those who thoughtfully engage in enterprise risk management (ERM). Their reaction: “What’s the point?” Much risk planning, the thinking goes, was irrelevant for COVID-19 and may continue to be in today’s uncertain world. Wouldn’t it be better just to


After shrinking in the second half of October, bank credit to commercial sector moved into positive territory in early November as festive season kicked off.


Banks disbursed Rs 65,609 crore of credit in the fortnight ended November 6. In the previous fortnight (October 23, 2020), credit had contracted by Rs 5,983 crore.



The year-on-year growth inched up to 5.8 per cent (November 6, 2020) from 5.2 per cent (October 23, 2020), according to the


The outstanding credit to commercial sector was Rs 110.65 crore as on November 6, slightly higher than Rs 110.38 crore at end of March 2020.

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Kotak (KSL) on Thursday announced the launch of its Trade Free Plan, with zero brokerage on intra-day trades and Rs 20 per order for all other Future & Options (F&O) trades.


This fixed brokerage plan is available for F&O across equity, commodity, and currency segments.



The Trade Free plan comes with other features such as refund of fees and brokerage within a month if the customer is not satisfied. Customers can also give stock instead of cash as margin for trading.


The offering will help Kotak improve its market share in the F&O segment.


Kotak Securities, a subsidiary of Kotak Mahindra Bank, has been in the broking business for more than 25 years and has a net worth of about Rs 5,000 crore, the highest in the Indian broking industry.

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