For paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you’ve found your brand a bottom line-boosting formula for advertorial success.
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According to HubSpot, roughly eight billion videos are viewed on Facebook every day — and those aren’t just limited to cat videos. Views for sponsored video content have increased by an impressive 258 percent since 2016. But even after your video appears in a person’s news feed, it can still be hard to retain their attention. An analysis by Locowise found that, on average, most people only watch one third of a given clip. Approximately 53.2 percent of viewers watch 30 seconds.
For entrepreneurs, this presents a twofold challenge: creating content that actually engages your audience, and ensuring that it reaches them in the first