Day: November 23, 2020


5 min read

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is the most commonly used phrase in circles, but is also often the least understood.

For Jonathan Jadali, CEO of Ascend Agency, a PR form that works with top Fortune 500 companies, a is not a tangible thing. As he told me in a recent conversation, it is “a strong feeling that a business creates in the minds of its customers, that creates an emotional bond and passion for their businesses and produces loyalty.”

Here are some more insights into Jadali’s three-step approach to creating a brand that lasts. 

Related: 5 Tips for Harnessing to Scale Your Online Business

1. Find your soul

A business without a soul might get sales, but can never build a following. “I have worked with scores of companies, and I always noticed which ones


6 min read

Opinions expressed by Entrepreneur contributors are their own.


This article was written by Alex Fluegel, a member of the Entrepreneur NEXT powered by Assemble content team. Entrepreneur NEXT powered by Assemble is freelance matching platform leading the . If you’re struggling to find, vet, and hire the right freelancers for your , Entrepreneur NEXT will help you hire the freelancers you need, exactly when you need them. From business to marketing, sales, design, finance, and technology, we have the top 3 percent of freelance experts ready to work for you.

As the Covid-19 pandemic continues to impact the way organizations do business, recent reports show is on the rise. In a poll of U.S. workers, more than half reported feeling the symptoms of burnout, and when you consider the condition’s top causes — lack of work/life balance,


Five of the 10 most valued domestic firms suffered a combined loss of Rs 1,07,160 crore in market valuation last week, with Ltd (RIL) emerging as the biggest loser.


Tata Consultancy Services Ltd (TCS), HUL, Infosys Ltd and ICICI Bank Ltd were the other bluechip firms that witnessed a drop in their (m-cap) last week. However, HDFC Bank, HDFC Ltd, Bajaj Finance Ltd and Bharti Airtel finished with gains.


RIL’s valuation tumbled Rs 69,378.51 crore to Rs 12,84,246.18 crore.




The of TCS plummeted Rs 4,165.14 crore to Rs 9,97,984.24 crore and that of Hindustan Unilever Ltd (HUL) dropped by Rs 16,211.94 crore to Rs 4,98,011.94 crore.


The market valuation of Infosys fell Rs 12,948.61 crore to Rs 4,69,834.44 crore and that of ICICI Bank declined Rs 4,455.8 crore to Rs 3,31,315.58 crore.