Day: November 24, 2020

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4 min read

Opinions expressed by Entrepreneur contributors are their own.


The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year to $63 billion (according to Adobe Analytics) as Americans stayed home and bought products on the web.

Consumer spending comprises 70 percent of the economy. Sellers, distributors and marketers face lucrative opportunities to sell in-demand goods and services. A quick and effective way to get conversions is pay-per-click (PPC) advertising, although there are risks to avoid. Here’s how businesses can generate sales through PPC.

Hire for verticalization

Verticalization is a big word that simply means hiring gurus who specialize in your industry to improve marketing effectiveness. 

For example, a PPC campaign in real estate can be vastly different from IT in terms of

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The corner office. The water cooler. The cubicle farm. So many of our place-based work clichés feel suddenly anachronistic in a world of remote work and Zoom fatigue. Many people will be happy never to return to the office, and some organizations will be OK with that. And as we navigate toward the new normal, it isn’t just where we work that will change — how people work together will evolve, too.

We’ve also redefined what it means to be an essential worker. Clerks, technicians, health aides, and others once dismissed as a low-skill, high-turnover segment of the workforce have now been recognized as being just as worthy of esteem, gratitude, and, in some cases, hazard pay, as doctors, nurses, and first responders. The bottom line is that employees at all levels of an organization matter.

Together, these two developments suggest we need to realign our organizations to

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Non-life insurers have seen a 14.5 per cent increase in premium collection in the health segment between April and October this year, reflecting the need for health insurance in the country grappling with a surge in Covid-19 cases.


The health segment has seen premium collection of Rs 32,879.39 crore compared to Rs 28,704 crore in the corresponding period last financial year. The growth is led by the retail segment which has seen an almost 34 per cent rise in the reporting period, while group health reported an increase of 12.21 per cent.



On the other hand, premium collection for government health schemes has contracted 26 per cent. Standalone health insurers have been the greatest beneficiaries of this surge in demand for health insurance products, witnessing an almost 48 per cent growth in premiums collected in their retail health portfolio, while general

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Equity benchmarks made a winning start to the week on Monday as positive results from another Covid-19 vaccine candidate bolstered investor confidence globally.


After touching a record intra-day high of 44,271.15, Sensex ended 194.90 points or 0.44 per cent higher at 44,077.15. Similarly, the broader Nifty rose 67.40 points or 0.52 per cent to close at 12,926.45.



ONGC was the top performer on the Sensex chart, surging 6.84 per cent, followed by IndusInd Bank, Infosys, Tech Mahindra, Bajaj Finserv, Reliance Industries, HCL, and TCS.


Index heavyweight Reliance Industries climbed 2.72 per cent, acco­u­nting for most of the Sensex’s gains.


On the other hand, the Nifty Financial Services index was down 1.07 per cent, but its constituents saw a good bit of action. Among gainers, Bajaj Holdings was up 7.8 per cent, while Shriram Transport, Chola Investment, M&M

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