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The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year to $63 billion (according to Adobe Analytics) as Americans stayed home and bought products on the web.
Consumer spending comprises 70 percent of the economy. Sellers, distributors and marketers face lucrative opportunities to sell in-demand goods and services. A quick and effective way to get conversions is pay-per-click (PPC) advertising, although there are risks to avoid. Here’s how businesses can generate sales through PPC.
Hire for verticalization
Verticalization is a big word that simply means hiring gurus who specialize in your industry to improve marketing effectiveness.
For example, a PPC campaign in real estate can be vastly different from IT in terms of