Day: November 26, 2020

Consumers show increased loyalty to brands that are actively engaged in doing good for the world.


7 min read

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As and habits change, brands have the added responsibility to be able to mirror their customer’s personality to stay relevant in their purchase journey. and kindness hence not only become a necessity but also a reality. Modern brands need to vouch for being good enough for the rather than the intimidation of asking are you good enough for me. Inspiration takes precedence over aspiration.

Conquering cynicism

Millennials and especially Gen Z are the purest cynics. They don’t trust your advertisements, headlines and world-changing declarations. And that’s the thing about trying to convince atheists, only absolute sincerity stands a chance. Earlier this year to tackle racism in America, tweaked its product to add an

Minor International is a hospitality industry powerhouse. Based in Bangkok, Minor operates more than 530 hotels in 56 countries, with a large presence in Asia (where it operates chains across the region, including the Anantara luxury hotel brand), Europe (where it runs the NH chain of hotels), and Africa. The company also owns brands in the well-being and lifestyle sectors and runs 2,300 restaurants. Founded in 1967 by American William Heinecke, who was then 17 years old (hence the name Minor), the company began as an advertising and cleaning business. A decade later, Minor began its journey into hospitality, opening a resort on the coast southeast of Bangkok, in Pattaya, that today is part of Minor’s Avani chain. In 2019, the company’s group revenues reached US$3.8 billion, with profits topping $343 million.

Then came COVID-19, and the hospitality industry, which traditionally accounts for 10 percent of global GDP,


Prime Minister on Wednesday asked states to develop a state-specific export strategy and reviewed development projects worth Rs 1.41 lakh crore spread across 10 states and union territories.


Reforms are beneficial only when one performs, and this is the way forward to transform the country, Modi said as he chaired the meeting of PRAGATI — an ICT-based multi-modal platform for Pro-Active Governance and Timely Implementation involving central and state governments.



In the PRAGATI meeting, multiple projects, grievances and programmes were reviewed, the Prime Minister’s Office said in a statement.


In the previous 32 such meetings, a total of 275 projects worth Rs 12.5 lakh crore have been reviewed, along with 47 programmes/schemes and grievances across 17 sectors that were taken up.


The projects, taken up at the 33rd such PRAGATI meeting on Wednesday, were of


The benchmark index had hit the 8,000 mark for the first time in September 2014. It took the index over six years (1,613 trading sessions) to scale the 13,000-mark— a gain of more than 60 per cent.

On an average, every 1,000-point milestone took about 270 trading sessions. Even the latest 1,000 point increase took nearly 18 months—the Nifty had first topped the 12,000 mark in June 2019. However, the index has managed to chart the same path nearly 10 times faster this year.





The Nifty had slipped below the 8,000 mark on March 23 at the peak of the Covid-19 selloff. From there to 13,000 has barely taken 170 trading sessions, or eight months.


The 1,000-point milestone has taken an average 28 trading sessions. This sharp rise has stunned many on the Street, given the devastating impact caused by the pandemic.