December 2020

Don’t Underestimate the Power of Public Relations Amid COVID-19

Exploring the importance of PR during Coronavirus Pandemic.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


3 min read

Opinions expressed by Entrepreneur contributors are their own.


No or industry has been left untouched by COVID-19. Some have benefitted from the increased reliance on the internet and managed to flourish; others have found it impossible to operate amid social distancing measures and strict health regulations.

Whichever camp you find yourself in, improving your communications strategy and is the perfect way to make the best of a bad situation.

Here’s why can help you to thrive under the uncertainty we face.

1. Engage with your customers

Many people are now unable or unwilling to travel, attend in-person events, or even walk into physical stores. But your customers and audience

Covid impact: Govt extends deadline for filing income tax and GST returns


In a breather to taxpayers, the government on Wednesday extended compliance deadlines for income tax, goods and services and Vivad se Vishwas direct dispute resolution scheme in view of the challenges arising due to the pandemic.


“Considering the problems being faced by the taxpayers, it has been decided to provide further time to the taxpayers…. to comply (with due dates),” government said in an official release.



The deadline for filing return by individual taxpayers for 2019-20 has been extended to January 10, 2021 from December 31, 2020. The due date for for companies for FY20 has been extended by 15 days to February 15, 2021.


ALSO READ: Gland Pharma’s growth trajectory to remain elevated in medium term


The deadline to furnish annual return under central goods and services tax for

Sensex, Nifty extend record run on vaccine booster; Ultratech Cement up 4{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942}


The Sensex and Nifty raced to fresh record highs on Wednesday as gains in financials, auto, and cement counters helped benchmarks extend their winning run for the sixth straight session amid positive global cues.


European equities marched higher after the UK became the first country to approve the Covid-19 vaccine developed by AstraZeneca and Oxford University.



Serum Institute of India (SII) termed the approval as encouraging and said the company would now wait for the final nod for the vaccine in India.


After succumbing to profit-booking in afternoon trade, the Sensex closed up by 133.14 points or 0.28 per cent at a record high of 47,746.22. The barometer scaled its all-time intra-day high of 47,807.85.


Similarly, the broad-based Nifty rose by 49.35 points or 0.35 per cent to finish at its lifetime high of 13,981.95. It

3 Ways to Succeed in Marketing in the Modern Era


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Since the proliferation of online , has become a staple of any good plan. While not all depend on Internet ads, they do represent a large portion of online promotion and marketing strategies. In any case, having an online presence, whether in the form of ads, , blogs, or any other means, is essential in today’s business environment.

According to marketing expert Dylan Vanas, “Having a stellar online presence is no longer a luxury, but a necessity.” So, what can you do to ensure that you maintain an online presence? How can you build practical marketing skills? What can you do to get the most out of your ? Most importantly, what is a good marketing strategy that can meet the demands of the modern era?

Based

Markets on a roll: Sensex, Nifty scale new peaks, log gains for 5th day


Equity benchmark indices Sensex and Nifty scaled fresh record highs on Tuesday, extending their bull run for the fifth straight session on the back of gains in banking and IT stocks. The Sensex settled with gains of 259.33 points, or 0.55 per cent, at a new closing high of 47,613.08.


Starting off on a bullish note, the 30-share index went on to hit its all-time intraday high of 47,714.55 before paring some gains.



Likewise, the NSE barometer Nifty ended higher by 59.40 points, or 0.43 per cent, at a fresh closing high of 13,932.60.


Intraday, the 50-share Nifty marked its all-time record at 13,967.60.


“Financials helped key Indices to close the day well into positive territory with the broader seeing demand for gas stocks. The day also witnessed up moves in names that are not usually

6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media


6 min read

Opinions expressed by Entrepreneur contributors are their own.


With the dominance of , sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable — is more powerful than ever.

Even though new technology springs up every day, having an email list is still one of the to generate leads, build awareness, make sales and increase conversions. Neglect email as part of your strategy, and you’ll be missing out on a ton of potential opportunities.

In an era where big tech companies are censoring content daily, and businesses can’t do anything about it, building an email list becomes not just a marketing accessory but a necessity. Here are six compelling reasons why.