December 2, 2020

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5 min read

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Modern brand design is more than just pretty aesthetics. Branding that is rooted in strategy has the ability to propel a business forward, creating connection and bridging the gap between a business and its consumer in ways merely good design never could. 

Brand strategy is foundational

A brand strategy is built on the who, what, where, and why of a business. It summarizes a company’s mission, brand adjectives, ideal audience profiles and overall visual identity. It helps define what sets a company apart from its competition and keeps a business consistent, helping to define everything from a company’s presentation to the way its team members work.

But most important, a well-made brand strategy is crucial to the growth of a business. In fact, according to a 2019 Lucidpress study, a company’s revenue is likely to

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When results of the 2020 elections began to come in, a familiar question resurfaced: Why did so many polls get their predictions so wrong? The question has sparked all sorts of analysis, with Stephen Engelberg, editor-in-chief of the nonprofit news agency ProPublica, describing a “big failing.”

It isn’t just news media and political groups that need to take note of the mismatch between polled behavior and actual behavior. This moment should also serve as a wake-up call to businesses. The systems our society uses to measure how people feel simply aren’t, at some level, working. That includes the surveys organizations use to try to gauge the sentiment of their workforces.

Through my work helping businesses of all kinds, from tech companies to the U.S. military, design successful workplace cultures, I run into this problem all the time. The internal data businesses collect gives them what they believe is

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Reinforcing the economic recovery trend, goods and services tax collection surpassed the Rs 1-trillion mark for the second consecutive month in November, according to the official data. Although slightly lower than the previous month, the robust mop-up could be attributed to the festival season demand, experts said, cautioning that this might not be sustainable in the coming months.


GST collection stood at Rs 1.049 trillion in November, as against Rs 1.051 trillion in October, the data released by the finance ministry on Tuesday showed. This is also the third straight month when GST collection rose year-on-year (YoY), indicating the reinstatement of normalcy in economic activity after months of disruption caused by the Covid-19 lockdown.


The November collection was 1.42 per cent higher than that in the same month a year ago, down from 10.25 per cent YoY growth in October and 3.87 per cent in September. These

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Markets regulator Sebi on Tuesday relaxed compliance requirements for brokers and depository participants with regards to submission of reports pertaining to internal as well as system audit in the wake of the coronavirus pandemic.


The decision comes after receiving representation from stock exchanges and depositories, the Securities and Exchange Board of India (Sebi) said in a circular.



The capital markets watchdog has given time till December 31 to brokers to submit half-yearly networth certificate (as on September 30), reports on internal audit as well a system audit for half year ended on September 30, 2020.


Also, brokers have been give time till January 31 to submit report on cybersecurity and cyber resilience audit for half year ended on September 30.


In view of the prevailing situation due to Covid-19 pandemic and representations received from the stock exchanges

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