December 3, 2020

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5 min read

Opinions expressed by Entrepreneur contributors are their own.


In this digital age, it’s no surprise that the marketing efforts of many businesses are focused online. But whatever happened to offline marketing? Does it even still exist? Indeed it does. Proven offline marketing tactics still exist — and should be part of your marketing toolbox. Go outside the realm of digital marketing tactics with these five tips for promoting your business offline. 

Related: 5 Ways to Help Your Small Business Survive During the Pandemic

1. Dole out business cards 

Business cards can help you lure in prospects and network with other businesses and individuals. Not only are business cards pretty cheap to make, but they’re also super-easy to give out. Meet a potential investor? Hand them a business card. Potential customers? Give them a business card. 

If you already have business cards printed and ready

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Gold appears to have lost its sheen in recent months. The price of India standard gold on December 1 stood at Rs 48,397 per 10 gram, down Rs 7,504 from its peak of Rs 55,901 per 10 gram on August 7. It is down 5.8 per cent over the past three months.


Vaccine-related news causing correction



The yellow metal has got hammered primarily due to news flow indicating a Covid vaccine may become available earlier than expected.


Naveen Mathur, director of commodities and currencies, Anand Rathi Share & Stock Brokers, says, “Overall, people are anticipating the worst is over. Therefore, money is being driven into risky asset classes instead of being held in a risk-averse asset class like gold.”


Bull run may have steam left


Many experts are of the view that gold’s

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6 min read

Opinions expressed by Entrepreneur contributors are their own.


As an Iranian-American and entrepreneur, I have a special place in my heart for young Iranian-Americans who find success. I believe in supporting Iranian-Americans who can start their own businesses, create art, or just try to make the world a better place. It’s even more exciting when Iranian-American siblings come together to do something really special.

I co-founded Guin Records with my sister, Misha Kordestani, back in 2018. Since then, we’ve signed a couple artists and grown our startup together. It’s difficult to explain, but the power of two siblings working together builds on the foundational understanding we have of one another. After all, wouldn’t you rather start a business with someone you’ve known your entire life, as opposed to a brand new investor or business partner?

Related: 32 Proven Ways to Make

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Leading stock exchange NSE on Wednesday said it launched its first agricultural commodity futures contract on crude degummed soybean oil on December 1.


The contract will facilitate the soybean oils processing and allied industries in India and overseas, a perfect hedging tool for managing their price.



The contract is a monthly expiry futures contract with a trading lot size of 10 metric tonne (MT) and price basis as Kandla, the National Stock Exchange (NSE) said in a statement.


The first trade was executed by East India Securities Ltd and Budge Budge Refineries Ltd, one of the premier edible oil refiners.


According to the exchange, day one recorded trading of more than 4,200 tonne with turnover exceeding Rs 44.67 crore indicating positive interest of market participants in the CDSO Futures.

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Business Standard has always strived

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